Our expert marketers bid on relevant keywords related to your trademarks and company products or service offerings. We put your ads in front of users who are actively searching for those specific keywords when they are search. As you can imagine, setting up and running a proper Pay Per Click (or paid search) campaign can be both complex and time-consuming in any industry. Here at Surmount Media, we take the time to get to know your organization’s industry, background, and vision, in order to be able to build a highly customized combination of brand and non-brand specific Paid Search marketing campaign. But that’s just the beginning.
PPC – Paid Search Management
Experienced marketers know that a truly effective Paid Search campaign requires constant monitoring and analysis. We analyze and evaluate analytics to gain in-depth insights on campaign performance to continually make tweaks, A/B test to ensure the best ROI and make suggestions based on data. Too many agencies rely on the set it and forget it mentality. Thus, creating less work for them, but diminishing returns and value for you. We are an active management company.
The Google Pay Per Click network is the largest advertising network in the world, but we also work with all other major portals. Additionally, if used in conjunction with our marketing automation services, we can deliver customized content to them based on the keywords that generated the activity as well as the user’s specific behavior.
PPC Management Services:
- Google AdWords
- AdWords Management
- Bing Ads Management
- Facebook Ads Management
- Pay Per Click Audits
- Pay Per Click Remarketing Services
Benefits of Pay Per Click Marketing:
- It can drive greater return on investment (ROI) for all types of advertisers
- Reach potential customers at the right time, on the right device, with the right message
- Can be used for branding
- Ability to scale
- Constantly evolving to better serve the end-user
- Cost-effective pricing
- Easy ad creation and testing
- Visibility & transparency
- Instant on and off capabilities and traffic
- A vital part of the user journey to conversion
PPC For Business
Why is PPC important for business? At Surmount we believe in getting “Very Granular.” PPC is one of the most effective and budget-conscious forms of advertising in the business sector. Our digital marketing team combines the right campaign management while keeping in mind the needs of your business. PPC ads can be a great way to bring more clients to your organization.
Remarketing Campaign Management
By remarketing to the people who show enough interest to visit your site, you begin the nurturing process. Remarketing lets you show your company’s ads to people who have either visited your website or clicked your links. When people leave your website without requesting information, for example, Google remarketing helps you reconnect with them by showing them relevant ads as they browse the web, use mobile apps, or search on Google. Dynamic remarketing takes this to the next level by including the specific products and services that people viewed on your website within the ads. While dynamic remarketing requires the additional step, it can deliver customized, higher-performance ads.
Whether you’re looking to drive sales activity, increase site visitors, registrations, or promote awareness of your brand, this is an important component of all successful advertising plans. Business leaders have shifted focus from reducing costs and driving efficiencies toward using digital marketing to enhance competitive advantage.