Surmount Media helps businesses improve results by improving the remarketing your business or service. We understand that the decision-making process isn’t necessarily an instant one for most products or services. We believe in the importance of a time-sensitive lead nurturing strategy – from start to finish. Surmount determines a prospect’s needs to ensure that they make the right decision by choosing your company. Remarketing lets you show your ads to people who have visited your website, requested information or clicked on your links & ads. When people leave your website without requesting info, for example, Google remarketing helps you reconnect with them by showing relevant ads about your product or service as they browse the web, as they use mobile apps, or as they search on Google.
Remarketing Solutions Right for You
Dynamic remarketing helps take this to the next level by including the specific products, services or programs that people viewed on your website within the ads. While dynamic remarketing requires additional steps, such as adding custom parameters to your website’s tags and creating a feed, it can deliver customized, higher-performance ads.
Below are just some of the benefits you can receive from remarketing solutions
Online User Access
Real-time access to people when they’re most likely to buy
Provide timely and related touchpoints for max engagement
Customize your remarketing prospecting lists
Produce multiple text, image, and video ads
Gain detailed insights into your campaign performance, ROI and ability to scale
Campaigns performance, ad placement, pricing etc.
Reach your customers when they’re searching for you or a Competitor
Capitalize on Search
Show ads to previous visitors on Google Search
GDN Google Display Network
By harnessing the power of the Google Display Network, Surmount Media can set your ads to reach prospective customers that have previously indicated an interest in what your business has to offer. We use our tracking system, in conjunction with our Google Adwords campaigns, to make sure that we re-engage those prospective buyers when they are ready to commit. This takes place when they visit other websites as well as when they are searching on Google with the keywords we have set up for your business. To reach the consumers that did not convert the first time, we use a variety of appealing ad formats that include text, image, video, and rich media formats. We understand that in a remarketing campaign, to catch that prospective customer’s eye, we need to use color and motion that has been proven to attract the most attention.
A video is a powerful medium for marketing, and also works very well for remarketing. Today’s online user prefers easily digestible, shareable, and viewable content. Using video as a remarketing solution puts your organization in the driver’s seat, allowing you to reach those prospective customers and convert them into current sales. We can produce and place a video on multiple digital channels to ensure the best possible engagement based on our tracking system.
Some options for video include:
- Social Media
- Google Display Network
Surmount Media provides a comprehensive and effective solution for your business to deliver instant, customized and multivariable remarketing communications. By delivering the correct individualized content to the prospect at just the right time, identifying when they return to your website, and noting what pages they visited, we can help your business significantly improve your conversion rates and thus improve your ROI. Research has shown that online users want to feel like the content is made specifically for them. That is why Surmount Media uses a surgical marketing approach to merge our visitor tracking abilities with our diverse marketing campaigns across multiple marketing channels. This tactic will encompass a truly integrated approach to your remarketing solutions.