Lead Generation & Vendor Management

Surmount Media’s market-oriented approach to third-party inquiry and vendor management is designed to effectively guide clients toward achieving their long-term marketing objectives. Our mission is to enhance the relationships between clients and the high-quality third-party vendors serving them. Our active management works by promoting a high degree of transparency, strict adherence and compliance with approved guidelines and constant evolving of the performance-based inquiry-buying model.

We feel strongly that successful marketing partnerships rely on:

  • Trust
  • Value
  • Transparency
  • Performance
  • Opportunity
  • Teamwork

Surmount fosters a true partnership between clients and lead generation vendors by working closely with all parties; we share a common goal of obtaining qualified prospects through the generation of compliant and productive third-party inquiries.

Marketing Campaign Management

Our management team’s experience in developing best practices dates back almost 2 decades to the beginning of third-party lead generation, and we have continued to use this knowledge to benefit our relationships with clients and third-party vendors, leading to better best-practices for high-quality campaign management. Surmount Media utilizes an automated spidering technology that searches for and identifies any companies or sites that are using your trademarks to promote unapproved paid search advertisements on the top search engines.

The root of our service is a set of vendor management and performance principles that focus on maximizing:

  • Return on investment
  • Surpassing Sales/Revenue & performance targets
  • Improving conversion rates

By adhering to strict compliance guidelines, we are able to consistently maintain a level of accountability and integrity that is unmatched in the industry.

A Higher Level of Compliance

At Surmount Media, our client services team is always focused on strict compliance. All vendors must play by the rules, if rules are violated, there must be repercussions. Strict but fair. Our founders stress the practicing of effective transparent & compliant third-party vendor management. Doing so allows our clients to maintain a correct, consistent marketing message to the audience.

This includes:

  • Monitoring paid search terms
  • Untangling affiliate sub vendor webs
  • Surveying an array of inquiry forms
  • Having URLS for every active branded or cobranded vendor page at all times.
  • Call recordings and monitoring
  • Best practices
  • Other metrics defined by the partnership between Surmount and the client

We conform to your guidelines by enforcing strong rules and using the power of the clients. The clients provide the latest guidelines to Surmount Media and we, in turn, manage the third-party vendors according to those guidelines. High quality & Compliant are non-negotiable standards for Surmount, and the same level of quality is expected and enforced with our vendors.