Retargeting solutions lets you show your business ads to people who have visited your website or clicked on previous advertisements. For example, when people leave your website or clicking one of your advertisement without requesting information or making a purchase. Google remarketing helps you reconnect with them by showing relevant ads as they browse the Web, use mobile apps, or search on Google. Retargeting reminds the prospect where they have been online, what they browsed, and leads to better conversion rates when monitored and maintained.
Dynamic retargeting takes this to the next level by including the specific products and services people viewed on your website within the ads. While dynamic retargeting requires additional steps such as adding custom parameters to your website’s tags and creating a feed, it can deliver customized, higher-performance ads.
Whether you’re looking to drive sales activity, increase inquiries & registrations, or promote awareness of your brand, retargeting can be an important component of your advertising plan. It can drive return on investment (ROI) for all types of advertisers.
- Reach people when they’re most likely to make a move.
- Large-scale reach: You can reach people on your retargeting lists as they use Google search and browse over 2+ million websites and mobile apps that are part of the Google Display Network.
- Cost-effective pricing.
- Easy ad creation and rotation
- Visibility & transparency over where your ads appear: You’ll have visibility into how your campaigns are performing, where your ads are showing, and what price you’re paying.