At Surmount Media, we believe in adhering to best practices. That’s what sets us apart from other search engine optimization companies. We see a huge opportunity in conversion rate optimization (CRO) through improved organic search. Most search engine optimization companies rely heavily on branded key terms. A core SEO strategy relies on a mix of branded and non-branded key terms. Surmount combines SEO best practices with advanced marketing tactics to aid prospective consumers in their searches. The result is More Revenue for your organization.
What is Search Engine Optimization?
SEO stands for “search engine optimization.” This is the process of gathering traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major engines such as Google, Bing, Yahoo, and other miscellaneous search engines have primary search results (SERPs). Here, web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Most organizations don’t invest in SEO to improve their rankings. Why? They have a misunderstanding of the difference between branded and non-branded traffic. Most consumers are searching for long-tail keywords instead of branded keywords. Another common reason is that SEO does not show instant results, it takes time. But it’s well worth the wait!
Using SEO Tools and Analytics to Influence Decision Making
By understanding a prospect’s behavior through the marketing funnel, in conjunction with Google’s core algorithm updates, Surmount Media offers a unique approach for organizations and companies wanting to enhance their overall digital strategy. Our SEM tools allow us to make data-driven decisions based on the intent and behavior of your company’s prospects. By using data we’ve sampled and collected from our analytics department, we can help deliver more targeted content, such as blog posts & infographics which speak to specific queries and zone in on your targeted personas more effectively.
The Benefits of SEO in Marketing
Our team of SEO professionals takes into account the unique challenges in digital marketing facing your industry and location – converting site visits into prospects and prospects into committed sales, or customers. By implementing our core strategies, we can increase search visibility, reduce bounce rates, increase CTR’s and maximize organic conversions. SEO will give you an advantage in your industry. Another advantage of investing in SEO is that prospective customers rely heavily on search tools to find the information that they’re looking for – and use search engines as their primary “discovery” tool. When a company is ranked higher in the SERPs, it ultimately narrows down the user’s choice by displaying the best possible search results. Surmount Media uses advanced aggregated data to create an all-encompassing digital strategy that relies heavily on the intent of the user. By using advanced analytics tools to understand the behavior of a prospect, companies, and institutions can leverage different KPI’s to maximize form submissions on site by following prospects through the sales/enrollment funnel. Surmount Media takes lead nurturing one step further with the implementation of our new E-Mail Automation service, which allows us to follow the user even after they’ve visited a website. The combination of SEO and E-Mail Automation is just one example of our integrated marketing approach.
SEO On page Deliverables:
- Google Local Listing
- Local Listing Reviews
- Business Listing
- Profile Link Creation
- Blog Optimization
- Blog Creation & Posting
- Blog Reviews
- PDF Submission
- Image Sharing
- Article Write & Posting
- Competitor’s Backlink Analysis & Submissions
- Infographic Sharing
SEO Offpage Deliverables:
- SEO Work E-mail id Creation
- Web Page Title
- Web Page Meta Description
- Web Page Meta Keywords
- Google Analytics Set-Up / Google Tag Manager Integration
- Google Webmaster Set Up
- txt
- XML Sitemap
- Webpage Header(H1/H2)
- Web Page Content Modification
- Image Alt Tag/ Meta Tags
- Keyword Density and Proximity
- Internal Linking
- Landing Web Page Creation
- Blog Integration
- Social Media Integration
Why Choose Surmount Media?
At Surmount, we believe that changing with the tides is important– and that’s why we’re so passionate about what we do. Internet platforms are constantly shifting and we’re on board to shift with them. Every new cutting-edge social platform, technology advancement, or design method allows for challenging innovations. We see these challenges as unique ways to deliver measurable results – and we won’t stop there. We believe in our core strategy so much that we named our company Surmount We understand how to overcome the obstacles and barriers creating efficiency and improve results for our clients helps to alleviate some unnecessary “legwork.” We’re here to revolutionize the way our clients handle the digital marketing landscape and stand on top of their respective industries performance.