Management Team

Tom Ferrara – CEO, Co-Founder

Tom Ferrara is the Co-founder and CEO of Surmount. Tom is widely regarded as a pioneer and key innovator in the Digital Advertising & Marketing industry. As co-founder and CEO of Edufficient, & previously CUnet, Tom architected many groundbreaking products and services, including the Vendor & Partner Inquiry Management System and predictable growth program. This led both Edufficient and CUnet to quickly develop into one of the premier full-service agencies in the Education Sector, as they partnered with more than 400 organizations providing inquiry management and digital recruitment services.

Prior to CUnet, Tom was Vice President of Admissions and Marketing at Career Education Corporation. Prior to Career Education Corp. Tom was the CEO of CareerEngine, where he grew an internet job board & recruiting company and application service provider from a start-up to a successful, publicly held company. Following his tenure at CareerEngine, he authored a Job Search book for Thomson Learning and joined Career Education Corp. to successfully lead admissions and marketing for what was its largest campus at the time. Tom, who is regularly consulted by top analysts, schools, and investment banks, has been interviewed on television by NBC, MSNBC, and CBS. He has also been written about in more than 50 articles in print publications such as The Wall Street Journal, NY Times, and Institutional Investors. Tom also maintains several positions on the advisory boards of several successful companies; serving the education, job search, advertising & marketing, and human capital industry. Tom graduated from Bucknell University with a BA in Political Science. Tom is also the creator of and The Market-Driven Education Industry group on LinkedIn – a large networking group within the EDU sector.

David Flack – President, Co-Founder

David Flack is the President and Co-founder of Surmount. David is a highly passionate leader and successful entrepreneur with several years of executive experience in the marketing and higher education industry. As co-founder and President of Edufficient & prior to that CUnet, he orchestrated the operations that helped transform CUnet into becoming one of the leaders in the sector.

Prior to CUnet, David contributed 14 years to the career space – most notably as Founder and Partner of the technology consulting firm ComStaff Services, Inc. He developed this consulting firm from a start-up company to a multi-million dollar business. As Director of Sales for TSL Services, Inc., he helped create an incredibly profitable and thriving professional services business. In addition to his involvement in the consulting and professional services sector, David also served as the Northeast Regional Marketing Manager at Metropolitan Fiber Systems (MFS). During his tenure there, he participated in the growth of an entrepreneurial company being one of the first Competitive Local Exchange Carriers (CLEC) in the country. He supported project plans for the implementation of facilities-based local access and fostered marketing partnerships and programs to launch and grow their service offerings. David attended the University of Hartford.

Pablo Tioseco – Executive Vice President

Pablo Tioseco is the Executive Vice President of Strategy & Business Intelligence, and Co-Founder for Edufficient. Pablo has more than 10 years of experience in the marketing industry, specializing in devising unique strategies and leading teams to transform their company’s marketing efforts. Previously, while at CUnet, Pablo achieved great success in growing significant accounts and providing business intelligence to the client services, inquiry generation, and executive management teams. This unique role provided him with a critical understanding of both the supply and demand sides of this sector. At Surmount Pablo’s focus is on executing our philosophy, enabling businesses and marketing teams to utilize the most innovative processes and technologies, and allowing them to be industry pacesetters. Pablo has a Bachelor’s degree from Caldwell College and an MBA in Marketing from the University of Tampa.

Jamie Krug – CTO

Jamie Krug developed a love for programming as a child and wrote a BASIC program on a RadioShack TRS-80 to track “little league” baseball batting averages. He entered college as a computer science major but ended up with a Bachelor’s degree in music and mathematics minor. Jamie has built and supported a variety of small and large scale applications since 2001, featuring Java, Groovy, CFML, modern JavaScript (e.g., Angular), Linux, AWS, and much more. He also appreciates and contributes to open-source software projects. Jamie is the CTO of Edufficient and was the lead engineer during a critical early growth stage of He was the first hire, partner, and CTO of CUnet and led all development and technology from startup through sales. Prior to CUnet, Jamie was a lead developer at CareerEngine, Tom Ferrara’s first internet venture. He has also been a speaker and panelist at technology conferences around the country.

Tim Greaux – SVP of Client Services

Tim has more than 18 years of marketing experience with 15 of those being in the marketing and advertising industry. Tim serves as the SVP of Edufficient.  As the first employee hired at CUnet, he was the Director of the Vendor Lead Management System account team. He was instrumental in building and leading this team, as well as creating the processes and protocols for the department. In this role, Tim not only molded the infrastructure of the department but was also key to building high-level strategic partners with clients and marketing providers. After spending almost 7 years at CUnet, Tim went on to join to provide expertise and help grow the education vertical on the Integrate platform. He then spent a year and a half at EducationDynamics where he was the Director of Strategic Accounts. Tim was the strategic lead for top tier schools in the for-profit education industry. Forming key high-level relationships was vital in this role to be able to understand client goals and pain points to provide solutions to them. Tim has a Bachelor’s degree in Business Administration / Marketing from Montclair State University.